Driving organic traffic to your website can help in cost-effective growth, and increase brand visibility, leads, and engagement. This further helps in gaining a competitive advantage and fostering the long-term growth of any website. In this blog, you will learn 7 ways how to get more organic traffic on your website.
Imagine you have the best products or services in your category. For example, you sell the best pizza in the town. Your price point is also lower than other competitors, but the catch is that you are not able to gather a crowd. Your customer acquisition is very low. As a result, your business growth will not match your expectations and potential.
This is similar to Online websites and companies. Due to the high amount of competition, some companies get lost in the crowd and are never noticed despite their best-quality products or services.
The number of people that visit your website online makes up the traffic to your website or in other words, your Web Traffic. The more traffic your website gets, the more you are getting seen and advertised. Hence, one of the ways to increase your growth is to increase website traffic.
Website traffic can be further divided into two depending on its source. The two main categories are –
Types of Web Traffic:
1. Organic traffic –
It is the traffic that comes naturally or without any effort such as paying for getting searched. Higher organic traffic means that most people visit your website naturally and not through paid advertisements. It means that your website has the relevant keywords and is optimized to reach your target audience. It is also seen that it leads to higher conversion rates, lower bounce rates, and good content including the overall success of your website’s performance. This traffic generally comes through Search Engines.
To take an example, if people search for ‘best moisturizers for dry skin’ and your website pops up, and people visit your website in this way, that is Organic traffic for you.
2. Non-Organic traffic –
It is the kind of traffic that comes from sources other than Search Engines. These may include Social Media Platforms. Email campaigns, Referral links, Paid Ads. It is usually useful for brand awareness, generating more leads, etc. in the initial phases. Non-organic traffic usually requires a lot of investment and can even be a misleading indicator of your performance.
Now when you know that Organic Search cannot be generated through Paid means, you might be wondering, what precisely are the factors through which Google Ranks the websites in Search results. Let’s look at that as well.
HOW DOES GOOGLE DECIDE THE SEARCH RANKINGS?
Whenever we search for anything on Google, it can be compared to looking for a needle in a stack of hay!
There are millions of webpages available on Google and all this needs to be filtered and sorted to give you the best and most relevant pages according to your query. For example, if you search for ‘best places to travel during monsoon’, Google will filter out any other kinds of pages and give you the websites relevant to your query only.
To do this, Google’s automated ranking system uses several tools such as BERT (Bidirectional Encoder Representations from Transformers) Deduplication systems, Exact domain match systems, Freshness systems, etc.
The process of ranking websites begins with Crawling. In this stage, a bot reads the content on the pages, follows the links attached to read and also considers the media attached to it, examines other SEO elements, and interprets them using several tools.
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After doing all this, the automated algorithms rate your page based on 200 ranking factors. Some of the most important ranking factors include Content Quality and novelty, uniqueness, keyword optimization, number and quality of backlinks, Page speed and mobile friendliness, etc.
7 WAYS TO GET MORE GOOGLE TRAFFIC ORGANICALLY –
There are several ways that you can go about to boost your organic traffic. Let us look at some of the most useful and important ways –
1. WRITE A BLOG –
Writing a blog is one of the best ways to bring in elements that you will be ranked upon. With blogs, you can reach a lot of audiences looking for information, constantly update yourself, and also bring novelty and uniqueness to the content that you offer. Besides, when people read your blog, they will also look at the other elements on your website and you will have a good retention rate. After this, if the readers are impressed, then Voila! they may even turn into your customers.
In addition to generating more leads, posting blogs also helps maintain a certain authority and legitimacy amongst customers.
2. POST REGULAR CONTENT –
An important factor is also to post regular content. This offers you the opportunity to constantly approach your customers and offer them fresh content. It also establishes a relationship of loyalty to customers. To be consistent, you can try making a content calendar, where you can decide on the kind of content you want to post on what days beforehand, helping you stay in the flow.
3. TRY TO APPEAR IN THE FEATURED SNIPPETS –
You must have noticed that whenever we search for a query, mostly Google comes up with an answer in a small box that appears on top. This is the most precise answer and that is why, it appears on top.
Also Read Understanding Core Web Vitals: How to Improve Google Search Results
As per WEbFX, the top organic search gets 34% of the clicks. So, if a piece of your content appears in the snippets, people will more likely visit your website. But the catch is that there is no particular strategy that you can follow to appear on top. But you can try writing to-the-point answers to queries. Mentioning this answer in short and precise points may also help.
4. USE RELEVANT KEYWORDS ON YOUR PAGE –
Keywords are a very important component when it comes to SEO optimization. Using the relevant keywords can significantly boost your website’s traffic. To do this, you should start by looking for the most relevant keywords related to your industry. Many tools may help you with this. Out of all the relevant keywords, try to focus on a few or even all if possible. You can also run a competitor keyword analysis to see what keywords are preferred by your competitors.
5. APPEAL THROUGH FAQs –
One of the ways to appear in top searches is also to answer important, relevant questions, directly through FAQs or Frequently Asked Questions. Adding FAQs gives you an additional opportunity to address your readers through relevant keywords in short and precise terms.
6. FOCUS ON THE TITLE AND META DESCRIPTION –
Whenever we do a Google Search, the first thing we see is the Title of the blog. After the title, there also appears a Meta Description which is almost two to three lines that show below your title on the search results page. Before opening a website, users pay attention to the title and Meta description to decide whether they want to visit a website or not. Hence, these two components are enough to make or break a game.
To get the best out of these two, it is advisable to keep the title within 60 characters and include the most important keywords within it. For Meta description, you can go up to 160 characters, making sure to include relevant keywords and give a glimpse of what the audience might expect.
7. USE TECHNICAL SEO –
Along with optimizing your content, you also need to run a technical audit. The more your website is technically optimized, the better it becomes and the more it is visited by the audience. To technically optimize your website, you need to rule out any technical issues. This may include improving Page speed, Index status, Link status, Sitemap errors, Structured Data, etc. You can also try to
- Use HTTPS instead of HTTP.
- Make for website-friendly
- Fix issues regarding Duplicate Content
- Fix broken links
- Keep an eye out for updating things that are causing any issue
Also Read Search Engine Optimization: What is SEO and How it Can Help Your Business?
Increasing Web Traffic is crucial for accelerating your growth in all spheres. The ways mentioned above can help you improve your Website Traffic significantly. Focusing on quality content, offering the best user experience, and being present and relevant on Social Media platforms can prove useful in achieving better results. But it must be mentioned that one must not forget that gaining more traffic, especially Organic Traffic for that matter is a gradual process and it is futile to expect overnight success.
Getting the best results may take time, patience, and constant upgradation. Till then, keep learning, analyzing, and updating your website with the best practices to grow it organically!
FAQs On How To Get More Organic Traffic on Website:
1. WHAT IS ORGANIC TRAFFIC AND WHY IS IT IMPORTANT?
Organic traffic, in simple words, is the number of people that visit your website naturally, i.e. without being directed by any paid means of promotion. Organic traffic comes through search results of search engines such as Google, Microsoft Edge, etc.
It is important because it is a metric for measuring your growth without paid promotion. High Organic traffic indicates the overall appreciable quality of the content and website.
2. HOW LONG DOES IT USUALLY TAKE TO SEE AN INCREASE IN ORGANIC TRAFFIC?
The time taken to notice an increase in organic traffic varies from case to case. It is influenced by many factors such as the current state of your website, competition, effectiveness of newly implemented changes and strategies, etc. It is a gradual but fruitful process.
3. WHAT ARE SOME COMMON MISTAKES TO AVOID WHEN TRYING TO BOOST ORGANIC TRAFFIC?
Some mistakes that should be avoided when trying to boost organic traffic include –
- Neglecting keyword research
- Producing low-quality content
- Ignoring mobile optimization
- Not checking backlinks
- Not updating content with time
4. CAN SOCIAL MEDIA IMPACT ORGANIC TRAFFIC TO MY WEBSITE? IF YES, HOW?
Social media is one of the most popular ways to increase organic traffic without much investment. Posting content on social media can increase awareness and direct more traffic towards your website. Engagement with customers through social media can spread positive Word-of-Mouth and popularity.
